After a lengthy tease from AMD we are finally seeing the new AMD Radeon RX 480 roll out. As we saw in our preview the card successfully makes leaps in its power to performance profile and brings a healthy performance jump to the mainstream market. It goes without saying that there will be custom cards coming from other vendors.

ASUS is the first to throw their hat into the ring with their new ROG Strix RX 480. This card will of course feature AMD’s new Polaris 10 core which brings us performance improvements with less power and heat. The ROG Strix RX 480 will also be an 8GB card running at 8GHz on the cards 256-bit bus, though ASUS has not yet released clock speeds for the GPU core.

The new card will be housed in ASUS’s DirectCU III cooler which will allow more performance and less noise. Around back the card will have a back plate. With both the back plate and the black metal shroud featuring Asus’s new Aura RGB lighting which will be helpful in color matching the card to a wide variety of builds.

ASUS is first to the punch with their custom cards, but many are sure to follow with the new release of the AMD Radeon RX 480. We’ll be sure to report on them as announcements come in.

Source: ASUS

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  • Spunjji - Friday, July 1, 2016 - link

    Nobody - but nobody - who had any idea what they were waiting for thought the RX 480 was going to compete with the 1070, let alone the 1080. I only ever see this claim from people making pro-NVidia posts.

    It is a disappointment, but a qualified one. There were obviously going to be reasons why AMD were charging $200 and now we know what they are.
  • marc1000 - Friday, July 1, 2016 - link

    volume of $200 gpu sales is way bigger than $500 gpu sales. AMD wants to stay alive, they need more profit were it makes a diference.

    wait a few months and RX490 (crossfire 480) will be here at $500 mark.

    as for myself, i'm waiting a $200 new gpu, with 150w design and 7" total board size. RX480 is pretty close to it. lets see what nvidia launches in the following months.
  • Peter2k - Wednesday, July 6, 2016 - link

    I wonder if the statement that 200$ cards sell like crazy and high priced ones don't is actually true

    It's something people always seem to grasp at if they speak out for AMD and against Nvidia

    And yet its Nvidia who makes a billion dollars profit a year
    Must be something they do right
  • cocochanel - Tuesday, July 12, 2016 - link

    You know how they make that billion ?
    Charging people like you $700 for a $200 card. With those margins, they don't have to sell too many.
  • usernametaken76 - Friday, July 1, 2016 - link

    Don't be ridiculous. It's a ~$200 card. The 1070 starts at $449 and goes up from there.
  • YukaKun - Friday, July 1, 2016 - link

    You are either a troll or a paid shill.

    The RX480 is holding it's value quite well at ~200USD.

    The only word of caution would be to wait until AMD has a stance on the PCIe Slot power drawing issue.

  • Sykotik - Friday, July 1, 2016 - link

    The goal wasnt to so much as compete, but make it easier for people to get their hands on VR. AMD's goal with this card was to give more people a chance to experience VR.
  • milkod2001 - Thursday, July 7, 2016 - link

    Why should AMD care that much for VR? AMD is not directly selling any VR tech except GPU. Price of VR is currently affordable for less then 5% of users. The last year minimum for VR has changed from 970 @ $300 to this year RX 480 @ $199 which is great but VR itself is still out of reach for most = no difference at all.
  • cocochanel - Tuesday, July 12, 2016 - link

    VR is quite affordable. RX480 + Oculus Rift = GTX1080. Pricewise.
  • rjd - Saturday, July 2, 2016 - link

    Rhoehme, if you and other Nvidia fan boys missed the AMD Computex conference 1 month ago, you cannot say that everybody was expecting a high end graphic card or one better than Nvidia 1070/1080. AMD made it clear during Computex that the RX480 is not a high end GPU card but a card for the mainstream market. This is the right card for most computer uses who don't want to waste $ 1000 or more on a computer and wasting another $ 500 or more on an Nvidia card. But still 2 RX480 cards with crossfire come close to the performance of Nvidia 1080 and at around $200 less.

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