After a lengthy tease from AMD we are finally seeing the new AMD Radeon RX 480 roll out. As we saw in our preview the card successfully makes leaps in its power to performance profile and brings a healthy performance jump to the mainstream market. It goes without saying that there will be custom cards coming from other vendors.

ASUS is the first to throw their hat into the ring with their new ROG Strix RX 480. This card will of course feature AMD’s new Polaris 10 core which brings us performance improvements with less power and heat. The ROG Strix RX 480 will also be an 8GB card running at 8GHz on the cards 256-bit bus, though ASUS has not yet released clock speeds for the GPU core.

The new card will be housed in ASUS’s DirectCU III cooler which will allow more performance and less noise. Around back the card will have a back plate. With both the back plate and the black metal shroud featuring Asus’s new Aura RGB lighting which will be helpful in color matching the card to a wide variety of builds.

ASUS is first to the punch with their custom cards, but many are sure to follow with the new release of the AMD Radeon RX 480. We’ll be sure to report on them as announcements come in.

Source: ASUS

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  • Rc1138 - Saturday, July 2, 2016 - link

    Who is "everyone" . Middle-end cards with a price of 200-250 usd are the most popular among average gamers. Amd gave a proper next gen mainstream card at a nice price
  • Kristijonas - Saturday, July 2, 2016 - link

    RX480 is released to compete with midranged cards. Not 1070/1080. And price/performance it is the best card available in mid range as it is meant to compete with 970/980. A card competing with 1070/1080/1080Ti will be released later this year by AMD, specifically to compete with them. So everything is going according to plan and quite successfully.

    AMD now has a 14nm process, better than NVIDIA's. And its performance/watt is quite acceptable really and a huge improvement from previous cards.

    And you are an annoying idiot.
  • CiccioB - Thursday, July 7, 2016 - link

    Sorry, you can say anything about 480 and Polaris and Pascal and nvidia or whatever, but you can't really say that today 14nm AMD PP is better than nvidia 16nm used ones!
    With GPU at 1.15V and 1.2GHz max frequencies (that in tandem with the Polaris architecture arrives at the same efficiency that Maxwell was 2 years ago!) while nvidia is at 1.05V and ~2GHz, how can you ever think that the first PP is better than the second one?
    I may say that anyone making such a statement is either a complete ignorant or an idiot that wants to ignore real numbers
    Sorry, AMD chose to disengage from nvidia chase by using a different PP, but they bet on the wrong horse. They are doing worse than they could if using the same 16nm PP used by they concurrent.
    It will be for next time.. if there will ever be another chance...
  • Tams80 - Saturday, July 2, 2016 - link

    Nowhere do I recall it being claimed that the RX480 would be competing with the likes of the 1070 and 1080. Nowhere was it claimed that the RX480 was a 'flagship' card. Hell, even the specifications pointed to it not being in the same category, let alone the price.

    Anyone who thought/thinks that the RX480 was ever meant to be a 'flagship' card to compete with the likes of the 1070 or 1080 is either misinformed, deluded, or for some reason an Nvidia fan with some issues.
  • jospoortvliet - Sunday, July 3, 2016 - link

    I would say the opposite: NVIDIA has no half-decent competitor for the RX480 - no card which offers such performance and modern features anywhere near this price. They just have their usual over priced unavailable high end cards no sane person buys..
  • Peter2k - Wednesday, July 6, 2016 - link

    1060 comes probably the same time when custom rx480's are available
    While probably around the same price point (that's custom RX480's)
    Have to what's better at that time

    rx480 doesn't seem to be readily avaliable quite yet either
  • ACE76 - Wednesday, July 13, 2016 - link

    People can say what they want about the RX480...I got it for doom and will probably only play that and maybe a game or two more...after the Steam released Vulkan patch and the new beta driver AMD just released, I can easily play the game with max settings (ultra) and 1440p resolution with extremely smooth's an excellent card.
  • ACE76 - Wednesday, July 13, 2016 - link

    Not as disappointing as your knowledge on the video card or what it was supposed to be.
  • Geranium - Saturday, July 2, 2016 - link

    Three fan is unnecessary for a 150W card.
  • Peter2k - Wednesday, July 6, 2016 - link

    Keeps it nice silent

    I guess Asus is just reusing there cooler from the GTX strix line

    Which is good, it's something I want
    Coupled with a reasonable prices card

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