Meet the Ultrabook

The Ultrabook is a multi-year evolution from Intel's perspective. It's going to begin as a pilot program with some Sandy Bridge systems this year, it'll ramp heavily next year with Ivy Bridge and be mainstream by the time Haswell arrives in 2013.

What is an Ultrabook? It's basically a thin and light notebook that uses solid state storage in some form, has some additional security features and is available at mainstream price points. This isn't a new platform, there's no Centrino-like certification process, but Intel has trademarked the name so you won't see things that aren't Ultrabooks being called Ultrabooks (unfortunately this also likely means that you won't see any AMD notebooks being labeled as such either).

The first requirement of an Ultrabook is that it's ultra-thin. In Intel's eyes this means less than 0.8" (20.32mm) which is thinner than anything Apple offers in the MacBook Pro line (0.95").

The second requirement is that the system needs to be ultra responsive, either through the use of an SSD or SSD caching. Intel was quick to point out that an Ultrabook doesn't have to use an Intel SSD, it just needs to have SSD-like response time.

Here's where the requirements start getting vague. Intel asserted that Ultrabooks need to be secure. Today that security comes by way of Sandy Bridge, which offers Intel's Identity Protection Technology (IPT) - basically a unique hardware token embedded in the SNB CPU. You tell an application that your computer is secure, and going forward it uses the presence of that unique token as a form of authentication.

Ivy Bridge will add some additional security features (on-package digital random number generator, and higher level execution protection bit) and I'm sure Haswell will go even further. Remember Intel's acquisition of McAfee? I suspect that's going to be a part of this security strategy.

The final requirement is all Ultrabooks must be sold at mainstream price points, which Intel calls sub-$1000.

You'll notice that I haven't mentioned Atom. That's on purpose as Atom will not be driving any of these Ultrabooks. Intel has separate plans for Atom, for use in smartphones and fanless designs which I'll get to in a moment. But Ultrabooks are the future of mainstream notebooks as far as Intel is concerned. A Sandy/Ivy/Haswell based notebook that's less than 0.8-inches thick, has some form of an SSD and is sold for less than $1199 is a-ok by me.

One of Intel's closest partners, ASUS, already introduced the first Ultrabook at Computex: the new UX21. Availability of ASUS' UX Series Ultrabook is slated for Q4 of this year:

Intel estimates that by the end of next year 40% of consumer notebooks will be Ultrabooks. Given the desirable set of features and reasonable price point, I can see that happening.

Always On, Always Connected

Intel views the Ultrabook as a new category of mobile devices, however everything I've described thus far sounds a lot like a thin and light notebook with an SSD inside it. There's a software component to all of this that Intel is promising, starting as early as Sandy Bridge.

Intel wants to bring the instant-on capability of tablets to Ultrabooks. Apple already did some of this with the new MacBook Air. Suspend to NAND allows for a reliable method to quickly hibernate and resume. ASUS is already promising a 2 second resume from sleep time on its new UX Series.

Intel also wants to bring the always on, always connected experience to Ultrabooks. 3G tablets and smartphones currently enjoy this but notebooks have lacked it. When you wake your notebook up from sleep you usually have to wait to download all new emails, receive all new twitter updates, etc... Through a software layer Intel isn't ready to talk about yet, Ultrabooks will be able to pull this data from the cloud while the machine is otherwise asleep. That's the functionality with the first generation of Ultrabooks; the second generation will move to a smartphone-like push model where servers push this data to your Ultrabook. Again, details on how this will all work are basically nonexistant at present but the goal is to take some features from the smartphone/tablet space and add them to a much sleeker, sexier notebook. Hence the name Ultrabook.


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  • soydeedo - Tuesday, May 31, 2011 - link

    Haha, you super sleuth, you. Thanks for the help. =)

    I actually thought that might be it because of the giant hinge connection/protrusion, but when I went on Google's image search looking for profile pics, nothing really caught my eye. It's a shame, though - I was hoping there was a fully fledged notebook that looked like that. It looks great from that angle anyhow.
  • duploxxx - Tuesday, May 31, 2011 - link

    The final requirement is all Ultrabooks must be sold at mainstream price points, which Intel calls sub-$1000.
    Intel estimates that by the end of next year 40% of consumer notebooks will be Ultrabooks. Given the desirable set of features and reasonable price point, I can see that happening.

    With that pricepoint? your joking right? the share will be about 1-2% some geeks that want to show off on an airport or tradeshow. For that price i buy a decent tablet and a notebook. They will only be able to meat there perf goals in 2013, competition isn't idle in that area.

    7x GPU perf means HD3000 like if they calculate from atom based right now, that ain't magic either :), that will just be brazos perf in early 2012 :).
  • A5 - Tuesday, May 31, 2011 - link

    Apple has reached 5+% of the notebook market selling almost exclusively $1000+ products.

    If I were spending the same amount of money either way, I'd rather have a super-thin notebook than a tablet + a "normal" laptop.
  • Dribble - Tuesday, May 31, 2011 - link

    Got to agree. It's just a macbook air for windows with a different name. The macbook air for mac hasn't sold that well, and that's got all the apple fanboys that should love this sort of thing. The windows market is going to be substantially smaller - haven't other companies already tried this sort of thing?

    Now if it was $400 they'd sell plenty but it's not so I don't see how it'll ever be more then a tiny niche market.
  • name99 - Tuesday, May 31, 2011 - link

    "The macbook air for mac hasn't sold that well, "

    And you know this based on the scientific technique of pulling a number out of your ass?

    COMMON SENSE would tell us that the product is doing well, given that Apple broadened the line from one to two different models. But we can do more than that, we can look at the numbers.
    Q4 2010 Apple sold 1.1 million macbook airs. How does that compare?
    In the same period, Apple sold a total of 2.9 million notebooks.
    I'd say that's doing pretty well.
  • jjj - Tuesday, May 31, 2011 - link

    " I fully expect Ivy Bridge to target relatively similar TDPs as Sandy Bridge"
    Is that just an assumption or any solid info? The combination of smaller process and FinFET might allow them to play a bit with perf,power consumption and dies size.
  • TEAMSWITCHER - Tuesday, May 31, 2011 - link

    I am suspicious about this statement well. The big TDP drop should happen with Ivy Bridge and its process change. Haswell, using the same process, will also have a much lower TDP. If not, I fear that the ultra book will get to market too late to counter the growing onslaught of ARM tablet.
  • Khato - Tuesday, May 31, 2011 - link

    Here's to hoping that they can actually bring it to fruition. There might be a decent chance of it happening, since I'd bet that Intel is basically taking their learnings from trying to get into the phone and tablet market and applying them to a notebook platform. After all, why can't the same basic tricks used in an atom smartphone be applied to a sandy/ivy bridge laptop? Especially since they could now bring 4G mobile connectivity into the platform the same way they brought wireless into the mainstream with centrino. There's some pretty awesome potential, that's for sure.
  • Calabros - Tuesday, May 31, 2011 - link

    at the middle of 2012 ULV IvyBridge (22nm) will be far better in performance/watt ratio than high end Saltwell Atom (yet 32nm).. and its exactly the gap AMD will fill
  • A5 - Tuesday, May 31, 2011 - link

    With what? They haven't said anything about updates to Llano for that timeframe.

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