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  • mrvco - Tuesday, September 17, 2019 - link

    Any word on when the next iteration of RTX cards is coming? I would like to try a ray-tracing card, but by all accounts it sounded like waiting for at least one more generation of cards would be prudent.
  • Tabalan - Tuesday, September 17, 2019 - link

    Nothing certain yet, but most likely 2020. Some people speculate that it should be launched around same time as Cyberpunk 2077 (16.04.2020, might be the most popular game with Raytracing in 2020).

    Overall, I'd wait for Ampere, because it doesn't seems like Turing is fast enough in RT department (upgrade should be needed much faster than with Ampere).
  • Alistair - Tuesday, September 17, 2019 - link

    Yeap too bad for the first time in years there are no new cards this year. Rebranded RTX 2080 as 2070 Super etc. doesn't count.

    7nm double the ray tracing capability. Still waiting.
  • nevcairiel - Wednesday, September 18, 2019 - link

    NVIDIA was honestly smart to not jump on 7nm right away. Early processes have clock and power limits, let them use second-gen 7nm and get the full benefit from it next year. :)
  • RoC_17 - Tuesday, September 17, 2019 - link

    Ridiculously, the supplier (NV) does not adjust pricing if he observes that overpricing decreases demand, no he throws a ton of bullshit onto consumers. Hopefully one more contender in this game (Intel) can end this mockery.
  • nenforcer - Tuesday, September 17, 2019 - link

    Intel new Xi graphics cards will not support real Time Ray Tracing when they are released next year in 2020. Nvidia will have a stranglehold on it until whenever AMD decides to release the next gen Navi chips sometime next year. Nvidia will probably have their .7nm Ampere out on the market by then.
  • Yojimbo - Tuesday, September 17, 2019 - link

    Demand seems to be strong... If it weren't then retail cards wouldn't be holding their selling prices as well as they are. Intel will not get into a low-margin business so I wouldn't hold out hope for them driving prices down. Actually, prices are going up and up as resources devoted to the GPU and its importance in gaming goes up and up. Maybe you just need to slide down the marketing stack to remain at a price point you are comfortable with.
  • Korguz - Wednesday, September 18, 2019 - link

    heh.. more like, with no competition, nvidia can charge what it wants, and we really dont have a choice but to pay it if we want the performance. this is what intel has basically done pre Zen.
  • Yojimbo - Wednesday, September 18, 2019 - link

    Not really. People have been buying more expensive graphics cards... And the most monstrous cards cost a lot to make. NVIDIA has been able to push their margins up a bit but probably not so much as you think. And a lot of that has been people moving up the stack. So if it's too rich up there just drop back. I think people are making their calculations throwing ray tracing out. Even if they aren't interested in ray tracing, it and the cost it adds needs to be taken into consideration as far as the price of the card compared to previous generations. Perhaps the cards give less value to them if they aren't interested in ray tracing, but that has nothing to do with a perception that NVIDIA is somehow charging a whole lot more than they have been.
  • Korguz - Wednesday, September 18, 2019 - link

    " People have been buying more expensive graphics cards." yep.. because there isnt really anything else out there to buy that gives the same performance levels.
  • Yojimbo - Thursday, September 19, 2019 - link

    Same performance levels as what? As the more expensive cards? Of course not. Higher performing cards or cards with other advantages cost more than less valuable cards. That's always the case.

    Why, for example, do people need 1440p monitors when they used to have 1080p monitors? They are willing to spend for it, which includes the GPUs it takes to drive them. And as the prices of other components go down they are willing to spend as much or more for their gaming rigs, pushing more and more money into the GPUs because they GPUs make a bigger and bigger difference to the gaming experience as compared with the other components. People spend less money on fancy RAM, high priced CPUs, sound cards, faster drives, etc, because they just don't differentiate the gaming experience as much as they did years ago. GPUs do, however. When NVIDIA launched a 561 square mm card (GTX 780) back in 2014 it cost about as much as the 545 square mm 2080, adjusted for inflation. The 294 square mm 680 cost 500 2012 dollars at launch. The 1660 Ti was $280 at 284 square mm. NVIDIA and AMD were able to hit lower price points in 2019 with the 5700 and the SUPER series than NVIDIA hit in 2018 because the price of GDDR6 RAM went down in that time frame. NVIDIA is a lower cost producer than AMD because of their architectural advantage. AMD had to pay for more expensive 7 nm silicon to compete. Competition certainly helps to shave prices down but NVIDIA's prices over the years have not been as heavily affected by AMD's offerings as you think and the margins the margins they achieve on their cards have not gone up that much, except for the fact, as I have said before, that people are buying more higher end cards. More expensive cards that have bigger dies, are more expensive to make, and carry bigger margins. That is entirely their decision, they aren't "forced" to buy them by NVIDIA or AMD or anyone else.
  • Korguz - Friday, September 20, 2019 - link

    " Same performance levels as what? " for the same price level. while the RX 5700 series is giving some competition to the 2070/2060 there really isnt any thing at the top end yet. but, cause of this, at least for those that i know from work, and friends, practically any card priced above the 2060, is out of their wallets reach, or, the performance increase, isnt worth the cost, for my, i would need to go to a high end 2070, or 2080 for the upgrade to be worth it, but to do that, costs too much. as for nivdia's margins, i think they are still making a good chunk there, even with the crypo currency thing kind of crashing, they still almost made a billion or so for FY 2020 :-)

    " NVIDIA's prices over the years have not been as heavily affected by AMD's offerings as you think " oh ?? cause there was nothing from amd to challenge nvdia, they were free to charge what ever they pleased, and what the market could bare, and as such.. prices have gone up, they may cost more to make, but come on, a 2080 TI, where i am, STARTS at around the $1400 cdn mark, and goes as high as $2780 cdn !!!! even the 2070s range from 1k to around 1300. as i said.. the same is also true for intel, look how much their cpu's have gone up over the last few years, and all you get for the most part, is 10% or less more performance over the previous cpus.
    if you think the prices nvidia charges for their cards now is reasonable, then you either have a nice paying job, with few bills to play, and money to spare, or, have no children, no car payment, other monthly bills and no mortgage to pay for each month.
  • Yojimbo - Sunday, September 22, 2019 - link

    You said: "" Same performance levels as what? " for the same price level"

    You're just going in circles. I already dealt with that argument at least once, maybe twice in the thread.

    You said: "" NVIDIA's prices over the years have not been as heavily affected by AMD's offerings as you think " oh ?? cause there was nothing from amd to challenge nvdia, they were free to charge what ever they pleased, and what the market could bare, and as such.. prices have gone up,"

    And I have already dealt with that in the thread to. This is a waste of time.

    Good day...
  • WarlockOfOz - Sunday, September 22, 2019 - link

    Video cards, especially the high end ones, are fundamentally a luxury good. No one is going to die or lose their job because they could only run Modern Shooter 2020 in 1080p60 medium rather than 4k240 ultra. If you think that the step from a basic card to a top end doesn't gain you enough to justify the cost keep the money in your pocket, you won't miss out on a single game by buying a 570 or 1650. Complaining that the companies charge prices other people are willing to pay won't bring them down.
  • Vitor - Tuesday, September 17, 2019 - link

    Yeah, I would also wait for 7nm.
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  • Korguz - Wednesday, September 18, 2019 - link

    um no..
  • nils_ - Friday, September 20, 2019 - link

    Just got my RTX 2080 Super. At first I thought it included only the very old modern warfare which I considered an odd choice. Glad I was wrong (didn't know there was going to be a new MW). Though the new one is also very likely to be censored or downright banned here in Germany.

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