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  • nandnandnand - Thursday, May 12, 2022 - link

    Saints Row (2022)
    Sniper Elite 5

    Nobody wants the Saints Row reboot. Not sure about Sniper Elite 5. No reviews out for either. So, perfect for bundling I guess. Potentially a nice deal for 6400/6500XT/6600 buyers.
  • TheinsanegamerN - Thursday, May 12, 2022 - link

    Sniper elite has been on the backburner so long, its one of those games that everbody knows but nobody plays.

    SR2022 is a dumpster fire. Bring back SR2 and 3!
  • meacupla - Thursday, May 12, 2022 - link

    I wouldn't mind getting sniper elite 5 for 'free?', but saints row 2022... no thanks
  • DigitalFreak - Thursday, May 12, 2022 - link

    SE5 will be on GamePass for PC this month.
  • kn00tcn - Thursday, May 12, 2022 - link

    is the reasoning based on anything or is it speculation? i figured a very mild refresh of existing cards already 'needed' a bundle, but FSR2 was not out, summer game fest and E3 are weeks away, or maybe some regional issues appeared resulting in not being able to keep the same games list around the world
  • Daeros - Thursday, May 12, 2022 - link

    I'm not sure why you keep saying this, but falling ASPs don't do anything to AMD's margins; they sell chips to their AIB partners at whatever their negotiated contract price is, and the AIB partners sell the cards to their retail OEM partners at whatever their negotiated contract price is. The retail channel is soaking up the vast majority of the dollars from the price increases, MSRP inflation notwithstanding.
  • meacupla - Thursday, May 12, 2022 - link

    What happens when there is a massive influx of cheaper older cards in the GPU market, such that the newer cards aren't being bought up and end up sitting on shelves or warehouses? Do AIB partners keep buying too many chips, or do they ramp down production?
  • Threska - Friday, May 13, 2022 - link

    Where were these "cheaper, older" cards when everyone was complaining about being unable to get a video card?
  • meacupla - Saturday, May 14, 2022 - link

    Do you not remember the crypto bubble of 2017, it's subsequent crash in 2018, and the associated GPU price crash of 2018 Q4?
    The GPU market was absolutely flooded with cheap and older video cards, and even caused nvidia to lose a massive amount of money.
  • Ryan Smith - Thursday, May 12, 2022 - link

    Bear in mind that AMD is a board maker as well as a chip maker. While they don't have as much skin in the game as their AIBs, they do have a problem if they can't sell their own boards. Never mind the fact that their overall ecosystem is in trouble if the AIBs aren't happy and profitable.

    As the leader of the group, it falls first and foremost to AMD to keep GPU pricing stable. And for that matter to produce incentives for buyers if demand softens.
  • CiccioB - Friday, May 20, 2022 - link

    Prices decrease for a single reason: video cards demand is decreasing, meaning less and less cards are sold while production is still at full power.
    The correction moves that can be taken are 3:
    1. decrease selling prices (which is a natural thing market implements by itself as we are witnessing) which means less margins, because OEMs are not going to buy new cards without their own share of margin that has then to be eroded from AIB's and also AMD's at the top of the pyramid. I suppose that negotiation for the prices are constantly happening for every batch, so how many, for how much and when an OEM place an order is important for AIBs and AMD itself.
    2. decrease production, meaning less chips are sold at maintained price, sort of inducted shortage, but that means less income
    3. try to make current video cards more appealing without making a price discount and trying to keep selling numbers constant. For this to work the campaign has to be world-wide, sponsored & publicized and only AMD is in the position to create these conditions
  • Oxford Guy - Thursday, May 12, 2022 - link

    Old chips should sell for less than their original MSRP.
  • nandnandnand - Thursday, May 12, 2022 - link

    The market will figure out the true prices of each GPU. The introduction of RDNA3, Lovelace, and Alchemist into the market will force down RDNA2/Ampere prices if nothing else. Until they are just gone.
  • Achaios - Thursday, May 12, 2022 - link

    Intel "Alchemist" GPUs being available for sale to end customers in Western MArkets is a loooooooooooooooong way away.

    Maybe Xmas this year or next year.
  • DigitalFreak - Thursday, May 12, 2022 - link

    Considering Intel's top Alchemist card reportedly performs on par with a 3070, that would be a laugh.
  • mode_13h - Saturday, May 14, 2022 - link

    > Maybe Xmas this year or next year.

    Not, XMas 2023. That product would be completely DoA.

    It should happen in Q3. Intel needs to get them launched, to help set the stage for their follow-on efforts. Game engines need time & incentives to do a bit of tuning for them.
  • mode_13h - Saturday, May 14, 2022 - link

    > The market will figure out the true prices of each GPU.

    The "true prices"? Hmm... one could argue that the market price of a product is "true", at any given instant. Apart from that, I'm not sure there really *is* a "true" price.

    If the supply of GPUs were infinite, then we should expect to see pricing drop to some small margin above production & distribution costs. So, there's a definite price floor, which should only be breached if/when the channel is desperate to offload some inventory, particularly around the time of a new launch.

    On the other end, there's a rough ceiling, at least for products which have a RoI. GPUs fall into this category, if used by cryptominers or in other business operations (e.g. machine learning).

    In between those bounds, numerous factors play into pricing. Either the instantaneous price is the "true price" or there is no such thing. To some degree, it's a matter of semantics.
  • sonny73n - Sunday, May 15, 2022 - link

    "The market will figure out the true prices of each GPU"

    Have you ever heard of price gouging?
  • WaltC - Thursday, May 12, 2022 - link

    Ridiculous to think they are doing it to "shore up falling card prices"...;) Game bundles are something both AMD and nVidia have done for years, every now and then. There is no sign that AMD is raising prices that I can see. Last week I bought a 6900XT direct from the AMD Store for MSRP. Extremely weird article...;)
  • Ryan Smith - Thursday, May 12, 2022 - link

    "There is no sign that AMD is raising prices that I can see."

    Game bundles are added in lieu of cutting prices. AMD isn't looking to raise prices with this new campaign; they're just looking to keep some of their cards from dropping too much further.
  • DigitalFreak - Thursday, May 12, 2022 - link

    Buy an RX 6400 and get a free copy of Fortnite.

    /s
  • mode_13h - Saturday, May 14, 2022 - link

    It almost seems as if Intel could've have gotten the timing of their dGPU launch much worse. Not only will they be launching into a declining GPU market, but also on the eve of RDNA3 and Lovelace launch.

    Ah, what a difference 1 year makes. Even 6 months, perhaps.
  • Mil0 - Tuesday, May 17, 2022 - link

    Well, they have a very fat war chest. And, you learn the most from mistakes and/or playing on Soulslike difficulty.

    Having mediocre perf compared to the AMD/Nvidia top end when they launch won't be _that_ disastrous in the end, if their next gen has decent perf. But launching with shitty drivers/game experience? Then their whole division is basically DOA.
  • mode_13h - Tuesday, May 17, 2022 - link

    As long as they're prepared to discount as much as needed to offer competitive perf/$, then they might not totally flop. Polaris and Vega were much worse on perf/W than Nvidia's 10-series, and yet they seemed to do well enough.
  • Tom Sunday - Saturday, May 28, 2022 - link

    Indeed what a difference a day makes or even a few months in time! Greetings from Stehekin, WA! I dearly wish that I could afford or even splurge on a RX 6500 XT. At $200 it’s still much too pricy for me (or my local friends and others) at this point in time and with the new tech-generation virtually looming on our doorstep. There will probably be already in the works major (30%-40%) U.S price drops or sales enticements by the likes of Asus, EVGA, Gigabyte, etc for all sorts of present generation hardware? Naturally all driven as well by the mere fact of the still rising fuel prices at the pumps. Surely that is where my little money has been going and disappearing too! Nothing left over for the pure luxury of upgrading, buying because of gaming bundles being proffered or new PC hardware acquisitions. At the end of the latest computer show at the Grange here in Wenatchee they were setting-up for a gun show. My buddy said that he was actually thinking about buying a gun for 'self-protection' instead of a dropping squirreled away hard cash on a major PC upgrade. Where has this world come too?
  • dersteffeneilers - Thursday, May 19, 2022 - link

    I do think that this bundle is with precedent. When Vega launched, AMD had bundles, but at that time to give you some games for 100 USD more and keep cards out of the hands of miners.
  • m16 - Monday, May 30, 2022 - link

    I think they're not going down enough, and while AMD ones are going down, nvidia ones aren't, which has to be a plus for the gaming segment at least, provided they're not foreseeing (a very possible) component shortage really soon.

    Between long covid and the new monkeypox... could be a thing.
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